Through AR, product managers can better understand their organization’s future roadmap and value proposition. This is often done through collaboration with analysts. While it is often used by sales, PR, and marketing departments, it can also benefit product managers. Here are ways to integrate AR into your product management.
- Building Your Product Map On Analyst Insight
Through analyst insights, product managers can understand the market’s current state and how they can improve their product offerings. They can also identify areas of their organization where they can make improvements. For instance, if the Peak Matrix indicates that your ability to work under load is at risk, then the product team needs to identify this issue and create a plan to address it. This can be an actionable insight to help them improve their product offerings.
Through AR tools, the product team can also get deeper into the issue and identify areas where they can improve their offerings. This can help them build a stronger relationship with their analyst partners. Before you start, make sure you clearly understand your company’s vision and how you believe in the products you’re currently working on. This can help identify areas where you can improve and make improvements. You can also talk to your partners about how they can help you develop the product vision.
- Help You Find Partners Using Analysts
It would help if you also talked to your potential partners, as they are knowledgeable about the market and can help you penetrate new markets. For instance, if you’re looking to expand into LATAM, you need a local bank that can handle in-country regulations. Partners can help you get to market faster as they’re already well-known in their respective needs.
- Use Market and Competitive Intelligence
An analyst is a vital part of any company’s operations as they can monitor the changes in the market and provide insight into the industry’s trends. This helps them make informed decisions and improve the effectiveness of their products. Besides being able to provide you with competitive intelligence, an analyst also helps product managers keep track of emerging opportunities and threats in the market. By acting on analyst insights, your clients, partners, and investors will know that you are a good bet.