As you build and market a product for the SaaS industry, you must take inspiration from the people who have been successful at it. There are a variety of ideas and tricks that you can use to improve your product marketing efforts. Follow these inspirational individuals to get the latest updates on the industry and their ideas.
- Jason Doman-Pipe – Senior Product Marketing Manager
The HR Software-as-a-service (SaaS) industry is expected to grow significantly from 2020 to 2021. With James Doman-Pipe as its Product Marketing Manager, Remote is well-positioned to capitalize on this opportunity. As a seasoned product marketing professional, James has been speaking at various events and writing a newsletter focusing on building momentum. James regularly shares his insights on various topics on his Medium channel, such as sales demos, pitching techniques, and positioning strategies. One of his most exciting posts is about positioning your product against the Goliaths of the market.
- Cody Bernard – Head of Product Marketing
Cody has a wide range of experience in product marketing and management, from startups to the late stage of an enterprise company. As a result, he has created a podcast called Getting to Market, which focuses on various topics such as messaging and positioning. On his LinkedIn page, Cody regularly updates his work and insights. He is also a Product Marketing Alliance member and frequently contributes to other communities and podcasts.
- Tamara Grominsky – Chief Strategy Officer at Unbounce
If you’re a former startup or are currently an employee of a company that uses Unbounce, then you know how valuable a product is to your company and your business. Because of the talent available in the product marketing industry, such as Grominsky, you can expect to get the best possible service from Unbounce. As the Chief Strategy Officer of Unbounce, Grominsky is responsible for leading the company’s product strategy and developing a lucrative pricing model. She also regularly shares her insights on various topics, such as segmentation and go-to-market strategy.
- Jasmine Jaume – Director of Product Marketing in Intercom
As the Director of Product Marketing at Intercom, Jasmine oversees the company’s multiple product marketing groups and is responsible for developing a go-to-market strategy for the company’s products. She also shares her insights on social media and other topics through her work on LinkedIn and Sharebird.