Product marketing is both science and art, and it can be done right to meet the needs of consumers in 2023. If you want to ensure that your efforts are on track, avoid the temptation to ignore the latest trends. Instead, use these strategies to ensure that your efforts are on target.
Deep Fakes
The rise of digital platforms has created new opportunities for businesses to grow their online presence. According to Parwinder Singh of Entrepreneur, one of these is implementing effective strategies tied to social media. For instance, by using deep fakes, you can create personalized ads that connect with consumers. Deepfakes can be combined with artificial intelligence to create visual and audio content. It can be a lucrative tool if you follow the right strategies.
Intent Monitoring
According to Paula Chiocchi of Outward Media, an agency specializing in product marketing, every company should have an objective in intent marketing. She noted that identifying potential buyers ready to purchase requires the proper tools and insights. She said product marketers could significantly impact sales when combined with practical techniques.
Product Leading Strategies
According to Spencer Coon, the CEO of the online marketing company Beamer.com, product-led strategies can help companies achieve their goals and attract more investors. He noted that by focusing on the right products, businesses could increase their sales and attract more potential customers. According to Coon, a 2021 report by Openview Partners revealed that many companies that went public in 2021 cited product-led growth as one of their key strategies. Before implementing a product-led strategy, the company’s marketers must have the skills to identify the ideal leads and develop compelling messages.
Cybersecurity
According to Charley Gale, the founder and CEO of the product marketing alliance, the shift from traditional IT to mainstream culture will be significant. He noted that the need for more effective cybersecurity solutions had become a critical issue that needs to be addressed by both government and private sectors.
Visual Story Content
Stories that are accompanied by visuals can captivate the attention of potential customers. According to experts, brand storytelling is more important than ever as the rise of platforms such as Instagram and Pinterest has created a vast opportunity for product marketers. Studies have shown that 65% of people are visual learners, and color can boost a person’s desire to read. In addition, 85% of viewers are more likely to buy a product if they see a video.