by Todd DeAngelis | Jun 15, 2024 | Professional Overview, Todd DeAngelis
In today’s dynamic market, understanding the customer journey is essential for any business aiming to thrive. Product marketing is a multifaceted discipline that guides customers through their purchasing experience. Let’s delve into how product marketing...
by Todd DeAngelis | Apr 15, 2024 | Professional Overview, Todd DeAngelis
In product marketing, features and specifications only scratch the surface of what truly captivates customers. A compelling product narrative goes beyond the technicalities; it delves into your target audience’s emotions, experiences, and aspirations. A...
by Todd DeAngelis | Feb 14, 2024 | Professional Overview, Todd DeAngelis
Market research is the cornerstone of successful product marketing. To effectively promote a product or service, businesses must deeply understand their target audience. By conducting thorough market research, companies can identify customer needs, preferences, and...
by Todd DeAngelis | Jan 15, 2024 | Professional Overview, Todd DeAngelis
Launching a tech product successfully requires more than just a great product – it demands a well-thought-out marketing strategy. In the fast-paced world of technology, where innovation is constant, mastering the art of product marketing is essential to stand out in...
by Todd DeAngelis | May 12, 2023 | Professional Overview
In this blog, let’s discuss principles you can use to create a product story. You can use a storyboard to visualize the process. Purpose Before you start working on a storyboard or story, it’s vital that you first ask yourself the question: What is your...
